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Resource · Free

The brand consistency checklist

A one page, 22 check audit to score how on brand your marketing actually is today, from your logo files to your invoices, and what to fix first.

  • Visual identity checks, from logo files to staff photos
  • Voice and messaging consistency across channels
  • Digital presence checks, including directory accuracy
  • Content and customer touchpoint checks
  • A scored total with three result tiers
Download the PDFPDF · no email needed
A printed checklist titled 'The brand consistency checklist' resting on a rock over sand, showing 5 coloured sections with pass/fail score boxes and a navy scoring panel at the bottom, next to a large decorative Good Creatives logo etched in the sand.
What’s inside

4 sections, one page.

Visual identity
Voice & digital presence
Content & touchpoints
Your consistency score
How to use it
01

Answer honestly.

Score 0, 1, or 2 on each line, not what you wish were true.

02

Add it up.

Your total tells you which tier you're in.

03

Fix the lowest section first.

That's usually where the biggest gaps are.

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