Keep your brand consistent across every social post
What you’ll learn: A lightweight system, so every post looks like you even when different people make it.
Different people posting shouldn't mean five different looks. This tutorial builds the lightweight system that keeps every post on-brand, even when you're not the one making it.
Build a one-page brand snapshot
One reference file, not a memory test. Exact hex codes, your two font names, and your logo files (light and dark versions), plus one example post showing them used correctly. Anyone posting pulls from this instead of guessing or eyeballing an old post.
Build two or three reusable templates
A feed post, a story, and a quote card, built once, duplicated forever. Nobody should be starting from a blank canvas, because that's where drift creeps in.
Set a caption shape everyone follows
A repeatable structure, not a script: hook, one useful or human line, one call to action. Whoever's writing just fills the brackets.
Store approved assets in one shared folder
One folder, Drive or Dropbox, with only approved logos, photos, and templates in it. Nobody should be digging through someone's camera roll for "the good version" of the logo.
Add a 20-second check before anything posts
One person, one fast pass, before it goes out: right logo, right colours and fonts, on-style photo, caption follows the shape. Small enough that it never gets skipped.
Do a monthly nine-post grid check
Once a month, screenshot your last nine posts. If they read as one business at a glance, the system's working. If one's off, fix the template it came from, not just that post.
When it breaks
Someone will post off-template eventually, that's normal, not a failure of the system. If it's a one-off, just fix the caption or swap the image and move on. If it keeps happening from the same person or the same platform, the fix isn't a reminder, it's the template: something about it is too slow, too confusing, or missing a case they actually run into. Update the template, not the person.
What you have built.
If you only do one thing from this list, start with the reference sheet and the check before posting. Everything else compounds from there.
- One reference sheet with colours, fonts, and logo files
- Two or three templates nobody builds from scratch
- A caption shape anyone can fill in
- One shared folder for approved assets
- A 20-second check before anything goes out
- A monthly grid check to catch drift early
- A fix-the-template instinct when the same mistake repeats
Let's make something good.
Send your first request and see it come back on brand, this week.
Get started